Understanding Hair Structure and Damage
Hair Composition:
- Protein: Hair is primarily composed of protein, with about 95% of it being keratin. Keratin is a tough, fibrous protein that is insoluble in water.
- Keratin Structure: Keratin is not a single substance; it consists of keratin-associated proteins (KAPs) and enzymes. The primary components of keratin are the amino acids cysteine and other amino acids.
Enzymes and Their Role:
- Function: Enzymes are proteins that act on substrate molecules to decrease the activation energy required for chemical reactions. They stabilize the transition state, making reactions occur more easily.
- Examples: In hair care, enzymes such as papain and bromelain are used to repair damaged hair.
Hair Damage and Repair
Causes of Damage:
- Heat Exposure: Frequent use of heat tools (e.g., blow dryers, straighteners) can deplete the keratin in hair.
- Chemical Treatments: Hair dyes and straightening treatments can also lead to loss of keratin, resulting in brittle, frizzy, and hard-to-manage hair.
Repairing Hair Damage:
- Need for Repair: To restore damaged hair, it is essential to replenish the lost keratin and other proteins.
- Technology for Repair: Purelogica has introduced the T3 (Texture Transformation Technology) Hair Enzyme Technology to address this issue.
Purelogica T3 Hair Enzyme Technology
How It Works:
- Enzyme Action: The T3 technology uses enzymes like papain and bromelain, which can penetrate deep into the amino acid chains of the hair.
- Repair Mechanism: These enzymes fuse with the keratin and cysteine in the hair, forming a new substrate that integrates with the existing keratin-associated proteins (KAPs).
- Effectiveness: The enzymes work at specific heat temperatures to fill and fix the damaged areas, restoring the hair's natural keratin and cysteine content.
Benefits:
- Restoration: Once the keratin and cysteine are fixed, the hair gains back its elasticity, shine, smoothness, hydration, volume, and density.
- Result: Each strand of hair becomes rejuvenated, filled with essential proteins, and significantly improved in texture and manageability. The results long as much as for a year.
